Recommended Experiences in Toyama

Just 20 minutes from Kanazawa by Shinkansen, Toyama offers excellent access — and incredible value.

With your English-speaking tour guide, you can enjoy fresh seafood and sushi at non–tourist prices. To be honest, compared with the famous sightseeing city of Kanazawa, you can eat and drink in Toyama at the same or even higher quality — but at much more reasonable prices!

Toyama is known in Japan as “The Sushi Prefecture,” and we highly recommend trying sushi when you visit. Your tour guide will take you to a superb local sushi place.

Among all 47 prefectures in Japan, Toyama residents eat the most sushi — a sign of how deeply sushi culture is rooted here.

Our tour guide at Yoyo’s Pure Toyama Tours is certified in the Japanese tea ceremony, so we also recommend experiencing matcha with us.

In fact, Toyama is known as one of Japan’s leading tea culture regions, with the second-largest number of tea ceremony practitioners in the country.

If you love beautiful scenery, the best time to visit Toyama is early April.

Cherry blossoms come into full bloom, the entire town is wrapped in soft pink, and the atmosphere fills you with warmth and joy.

For stunning autumn scenery, we also recommend visiting from mid- to late November.

During this season, you can enjoy breathtaking autumn leaves at many scenic viewing spots throughout Toyama.