
I’m Yasuyo — your English-speaking private tour guide in Toyama.
Our goal is to create warm, comfortable, and meaningful travel experiences, where you can slow down, connect with the local culture, and truly feel the spirit of Toyama.
I specialize in relaxed, flexible, and personal tours rather than rushed sightseeing. Many of my guests tell me that traveling with me feels like visiting a friend who lives here.
I was born and raised in Toyama, and I have always loved its calm atmosphere, beautiful landscapes, seasonal food culture, and the kindness of the people who live here.
For many years, Toyama was not well known to international travelers — and I wanted to share its quiet charm with people who appreciate comfortable, authentic, non-touristy experiences.
Guiding allows me to connect with discerning travelers from around the world, listen to their stories, and create itineraries that feel personal — not standardized or commercial.
Many guests tell me they feel safe, welcomed, and unhurried — and that is exactly the kind of travel experience I want to provide.
Toyama is not a “big tourism city,” which is exactly why it feels special. With a local guide, you can:
Our wish is that you leave Toyama feeling calm, inspired, and warmly connected to this region.
Thank you for taking the time to learn about me and our tours.
If Toyama feels like the kind of place you would like to explore slowly and meaningfully, I would be happy to guide you here.
Please feel free to contact me — I look forward to welcoming you to Toyama.

Yoyo's Pure Toyama Tours
4-32, Tsukimi-Cho, Toyama City, Toyama Prefecture, Japan
E-mail: [email protected]